The Expenses tool is a simple ledger for what your business spends — ad budgets, fees, and other costs — so you can weigh spending against the revenue you see in Analytics and know your real margins. Open it at https://v2.egrow.com/expenses.
Recording an expense
Add each cost with its details, and tag it with a type so you can group your spending:
- Ads — your advertising spend (Facebook, TikTok, and other campaigns).
- Other — any other business cost.
Each expense carries an amount and a status, and you can filter the list by type and status to see exactly where your money is going. You can also select several entries and manage them together.
Why it matters
eGrow already shows your revenue and order performance in Analytics. Logging expenses here — especially ad spend — lets you compare cost against sales and understand whether a campaign or product is actually profitable, not just busy.
Tip: record your ad spend the same day you run it. Matching ad cost to the orders it produced (see the UTM report in Analytics) is the fastest way to find your winning and losing campaigns.