A newly created WhatsApp Business Account that stays in Pending cannot have its number linked to eGrow. Meta keeps it pending while it cannot verify your business, and the field it relies on most is your website.
Fix it in Business Info, not in eGrow
- Open Meta Business Manager โ Business Settings โ Business Info โ Business details.
- Complete every field: business name, legal name, category, description, address, phone number, and website.
Why the website matters so much
- Meta uses your website as a primary signal that the business is real.
- It must be reachable and clearly belong to the business you registered โ a live domain with your products or services on it.
- A dead link, a "coming soon" page or a social media profile is generally not enough.
After updating
- Save the changes and allow Meta some time to re-check โ usually hours, sometimes a day or two.
- When the status turns Active, link the number in eGrow as normal.
Good to know: If the account stays Pending for more than a few days with complete information, start business verification in Security Center โ that resolves most stubborn cases.