Meta caps how many unique customers you can start conversations with in a rolling 24 hours. Hitting the cap stops your sends, so it is worth knowing your tier before a campaign.
The tiers
- Tier 1 โ 1,000 unique customers per day.
- Tier 2 โ 10,000 per day.
- Tier 3 โ 100,000 per day.
- Tier 4 โ unlimited.
Where to check it
- Log in to Meta Business Manager with the account connected to your API.
- Open Business Settings โ Accounts โ WhatsApp Accounts and select your WABA.
- The dashboard shows your current tier, the daily limit, and how many you have sent in the current 24 hours.
How to move up a tier
- Meta upgrades you automatically based on volume and quality rating.
- Keep the quality rating green: relevant messages, real opt-in, few blocks.
- Grow volume steadily โ a sudden jump to a cold list damages quality and can move you down instead.
Good to know: Only conversations you initiate count toward the limit. Replies inside an open 24-hour window do not.