Understanding WhatsApp Message Types on eGrow
WhatsApp messages on eGrow are divided into two main categories:
- Utility Messages
- Marketing Messages
Each type serves a different purpose and has a different price.
Utility Messages
Utility messages are transactional messages sent in response to a customer’s action or request.
Examples of Utility Messages:
- Order confirmation messages
- Order status updates (confirmed, shipped, delivered)
- Appointment confirmations and reminders
- Payment confirmation messages
- Customer support follow-ups
Utility messages cost less than marketing messages.
Marketing Messages
Marketing messages are promotional messages sent to customers to increase engagement, conversions, and sales.
Examples of Marketing Messages:
- Promotional campaigns and special offers
- Discount announcements
- Product launches
- Seasonal sales messages
- Re-engagement campaigns for inactive customers
Marketing messages cost more than utility messages.
How much does each message cost?
The price of each message is set by WhatsApp. It depends on the message type (utility or marketing) and on the country of your customer’s phone number, and WhatsApp updates it from time to time.
See the official, always up-to-date prices for every country directly on WhatsApp’s website.