Understanding WhatsApp Message Types on eGrow
WhatsApp messages on eGrow are divided into two main categories:
Utility Messages
Marketing Messages
Each type serves a different purpose and is priced accordingly.
Utility Messages Pricing
Utility messages are transactional messages sent in response to a customer’s action or request.
Examples of Utility Messages:
Order confirmation messages
Order status updates (confirmed, shipped, delivered)
Appointment confirmations and reminders
Payment confirmation messages
Customer support follow-ups
Utility Message Cost:
$5 for each 1,000 messages
This makes utility messages highly cost-effective, especially for businesses that send large volumes of transactional notifications.
Why Utility Messages Are Affordable
Utility messages are essential for customer experience and operational clarity. eGrow keeps this pricing low to help businesses automate their core processes without increasing costs.
Marketing Messages Pricing
Marketing messages are promotional messages sent to customers to increase engagement, conversions, and sales.
Examples of Marketing Messages:
Promotional campaigns and special offers
Discount announcements
Product launches
Seasonal sales messages
Re-engagement campaigns for inactive customers
Marketing Message Cost:
$22.5 for each 1,000 messages
Marketing messages are priced higher because they are designed to drive revenue and growth, not just operations.