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How to Launch a WhatsApp Campaign in eGrow

WhatsApp campaigns in eGrow allow you to send bulk messages to your customers using approved WhatsApp templates. This guide walks you through the steps to create, schedule, and launch a WhatsApp campaign, then track its performance from your dashboard.

Step 1: Go to WhatsApp Campaigns

  1. From the left sidebar, click Campaigns

  2. Select WhatsApp

  3. Click Create Campaign

You will be redirected to the new Create WhatsApp Campaign page.


Step 2: Fill Campaign Details

At the top of the page:

1️⃣ Campaign Name

Enter a clear internal name for your campaign.
Example: Upsell Campaign – February

2️⃣ Campaign Type

Select the campaign type from the dropdown (Example: Upsell).


Step 3: Select the Sender (WhatsApp Connection)

In the Sender section:

  • Click Manage sender

  • Select the WhatsApp connection you want to use

⚠️ The Sender section now contains your WhatsApp connection selection.

Make sure:

  • The correct WhatsApp Business number is selected

  • The connection is active


Step 4: Choose Recipients

In the Recipients section, click Add recipients.

You will now see 3 available options:

📱 1. Phones

Add static phone numbers manually.

Use this option if:

  • You want to target specific numbers

  • You’re sending to a small list manually


📂 2. Import CSV

Upload a CSV file containing phone numbers.

Use this option if:

  • You have an external list

  • You exported numbers from another system

Make sure:

  • File format is CSV

  • Phone numbers include country codes


👥 3. Customers

Target customers directly from your eGrow database.

Use this option if:

  • You want to send to existing customers

  • You want to use segmentation

This is ideal for marketing campaigns like:

  • Upsells

  • Promotions

  • Re-engagement campaigns


Step 5: Select the Message (WhatsApp Template)

In the Message section:

  • Click Edit message

  • Select the approved WhatsApp template you want to use

⚠️ Only approved templates will appear in the list.

Make sure:

  • Template category matches your campaign goal

  • Variables are correctly mapped (if required)


Step 6: Save as Draft

After completing all sections:

  • Click Save as Draft

This is mandatory before sending or scheduling.

Once saved, new options will appear.


Step 7: Test or Schedule the Campaign

After saving the draft, you will see two new buttons:

🧪 Test Campaign

Send a test message to your test number.

Use this to:

  • Verify formatting

  • Check variables

  • Confirm template rendering

Highly recommended before scheduling.


📅 Schedule

Schedule your campaign for a specific date and time.

Steps:

  1. Click Schedule

  2. Select date

  3. Select time

  4. Confirm

Your campaign will automatically send at the selected time.


Final Workflow Overview

  1. Enter campaign name

  2. Select campaign type

  3. Choose WhatsApp sender

  4. Add recipients (Phones, CSV, or Customers)

  5. Select WhatsApp template

  6. Click Save as Draft

  7. Test or Schedule


Best Practices

  • Always test before scheduling

  • Double-check your recipient source

  • Make sure template variables are correctly filled

  • Avoid sending large campaigns without segmentation

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